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Lumina skincare campaign featuring a model resting on a translucent blue form beside the Barrier Cream jar.

SKINCARE · 2026

BRAND IDENTITY
PACKAGING DESIGN
CAMPAIGN ART DIRECTION
DIGITAL EXPERIENCE

CONCEPT PROJECT

LUMINA / THE AFTERLIGHT

LUMINA is a skincare concept shaped around hydration, barrier support, and the idea of light retained within the skin. Mineral blues, tactile packaging, and restrained editorial imagery create a quiet, luminous product world.

01 / VISUAL IDENTITY

A quiet visual system shaped by diffused water light, mineral blues, and tactile ivory.

Lumina visual identity board combining mineral-blue photography, packaging, typography, and the ivory-and-blue color palette.

02 / PACKAGING

Frosted blue glass and softly embossed surfaces transform a three-step routine into one coherent ritual.

Three Lumina skincare products photographed on pale stone against a luminous water-inspired background.

Open Lumina ritual box containing the Cleansing Foam, Hydration Serum, and Barrier Cream.

03 / CAMPAIGN

Wet skin, translucent layers, and clinical textures translate hydration into an editorial image world.

Lumina campaign portrait combining hydrated skin, translucent materials, and the Hydration Serum.

Lumina campaign image series featuring the model, skincare products, water textures, and hydration imagery.

04 / DIGITAL EXPERIENCE

A restrained storefront balances immersive storytelling with clear, product-led navigation.

SOCIAL CAMPAIGN / INSTAGRAM STORIES

1. Lumina Instagram Story featuring the model, Barrier Cream, and water-inspired campaign lighting.

2. Lumina Instagram Story combining Hydration Serum, wet-skin portraiture, and ingredient messaging.

3. Lumina Instagram Story featuring the Hydration Serum beneath a suspended glass dropper.

Long-form Lumina ecommerce website featuring campaign imagery, product cards, editorial content, and the complete skincare ritual.

Lumina Afterlight closing campaign graphic with the message The Skin Remembers Light.