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FORME campaign hero featuring a group of athletes inside a dark, refined training club, with the headline “Power, refined.”

FITNESS & WELLNESS · 2026

FITNESS & WELLNESS · 2026

VISUAL IDENTITY
CAMPAIGN ART DIRECTION

SPATIAL EXPERIENCE
SOCIAL CONTENT
DIGITAL EXPERIENCE

VISUAL IDENTITY
CAMPAIGN ART DIRECTION

SPATIAL EXPERIENCE
SOCIAL CONTENT
DIGITAL EXPERIENCE

CONCEPT PROJECT

CONCEPT PROJECT

FORME / POWER, REFINED.

FORME / POWER, REFINED.

FORME is a training club built around the belief that strength is shaped through intention. A precise identity, performance-led campaign, and immersive physical and digital experience turn training into a disciplined, elevated practice.

FORME is a training club built around the belief that strength is shaped through intention. A precise identity, performance-led campaign, and immersive physical and digital experience turn training into a disciplined, elevated practice.

01 / VISUAL IDENTITY

01 / VISUAL IDENTITY

A disciplined identity pairs a sculptural fusion mark with high-contrast typography and a grounded palette of oxblood, bone, steel, and black.

A disciplined identity pairs a sculptural fusion mark with high-contrast typography and a grounded palette of oxblood, bone, steel, and black.

FORME brand guidelines showing the fusion mark, wordmark, typography, oxblood and neutral palette, athlete photography, and campaign applications.

02 / CAMPAIGN & ENVIRONMENT

02 / CAMPAIGN & ENVIRONMENT

A performance-led campaign moves from athlete portraiture into the club environment, balancing intensity with architectural control, material warmth, and space to recover.

A performance-led campaign moves from athlete portraiture into the club environment, balancing intensity with architectural control, material warmth, and space to recover.

FORME campaign image of an athlete preparing beside a dumbbell rack, with the headline “Form is power.”
FORME club entrance with curved architectural openings, dark stone finishes, and restrained wayfinding.
FORME reception area with an oxblood desk, pale stone flooring, and sculptural ceiling lights.
Sunlit FORME training studio with full-height windows and equipment arranged around a dark central mat.
FORME strength room viewed through a rounded doorway, with black training racks and warm metallic details.
FORME hydration and recovery station recessed into an oxblood niche beneath the fusion mark.
FORME locker room with pale wood lockers, a central bench, and evenly spaced ceiling lights.
Four FORME campaign tiles featuring strength, mobility, equipment, and recovery with the lines “Effort under control,” “Form in motion,” “Built with intention,” and “Recover. Return stronger.”

03 / SOCIAL PRESENCE

03 / SOCIAL PRESENCE

Modular content translates FORME’s philosophy into a clear social rhythm - movement, method, architecture, and recovery held within one disciplined system.

Modular content translates FORME’s philosophy into a clear social rhythm - movement, method, architecture, and recovery held within one disciplined system.

FORME social media grid combining athlete movement, training equipment, club interiors, recovery rituals, and brand typography.
FORME Instagram profile concept showing a coordinated feed of training, architecture, campaign, and recovery content.

04 / DIGITAL EXPERIENCE

04 / DIGITAL EXPERIENCE

A focused digital experience turns the training philosophy into clear programs, club information, and confident pathways to membership.

A focused digital experience turns the training philosophy into clear programs, club information, and confident pathways to membership.

SOCIAL CAMPAIGN / INSTAGRAM STORIES

SOCIAL CAMPAIGN / INSTAGRAM STORIES

  • Private-viewing invitation for an evening at Villa Aurelia, set against a warmly lit entrance.
  • HARBOR story featuring a couple outside a coastal home with the headline “A home for the life ahead.”
  • HARBOR story showing a sea-view interior with the headline “Living in balance.”
FORME Strength 01 training plan featuring a back squat and a structured seven-day program for focus, progression, and recovery.
FORME website concept showing its training philosophy, club interiors, membership information, programs, and calls to book a visit.
FORME website concept showing its training philosophy, club interiors, membership information, programs, and calls to book a visit.
End frame for FORME’s “The Becoming” brand film over a dark, atmospheric surface, with the line “Strength, shaped with intention.”